This Privacy Policy covers how we treat Personal Data that we gather about you anywhere this Privacy Policy is posted, including when you access or use our Services. "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information", "personal information" or “personal data” under applicable data privacy laws, rules, or regulations. This Privacy Policy does not cover the practices of companies we don't own or control or people we don't engage, and this Privacy Policy does not apply to Personal Data that we collect from our employees or contractors.

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device information

•Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.

•Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.

•Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.

•Disclosure for a business purpose: shared with our processor Shopify.

Order information

•Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers and paypal account), email address, and phone number.

•Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

•Source of collection: collected from you.

•Disclosure for a business purpose: shared with our processor Shopify, Shipping Providers (DHL Express/UPS/EMS/ Air Cargo), Etsy, Instagram, Facebook and Paypal.

Customer support information

•Examples of Personal Information collected: order number, name, shipping address, payment information (including credit card numbers and paypal account), email address, phone number, content that you create and share, including photos, videos, blogs, personal stories, and other similar media or content. 

•Purpose of collection: to provide customer support.

•Source of collection: collected from you.

•Disclosure for a business purpose: shared with our processor Shopify, Shipping Providers (DHL Express/UPS/EMS/ Air Cargo) and Paypal.

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above.

•We use Shopify to power our online store. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. For more insight, you may also want to read more about how Shopify uses your Personal Information here: Shopify’s Terms of Service (https://www.shopify.com/legal/terms) or Privacy Statement (https://www.shopify.com/legal/privacy).

•We share your Personal Information to strategic partners with whom we may enter into a relationship for promotional activities or for business opportunities; to companies that assist with or deliver our online and email advertisements, such as social media platforms, advertising networks, and ad tech companies;as well as to our online and email advertisers and other vendors who may provide cookies or other similar technologies for use on our website or in our emails.

•We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

•We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

•We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

•FACEBOOK - https://www.facebook.com/settings/?tab=ads

•GOOGLE - https://www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

You can opt out of receiving our marketing emails and text messages. As noted above, we may communicate with you if you’ve provided us the means to do so. For example, if you’ve given us your email address, we may send you promotional email offers or email you about your use of the Services. Also, we may receive a confirmation when you open an email from us, which helps us improve our Services. If you do not want to receive promotional emails from us, please indicate your preference by following the instructions in any promotional email you get from us, or by emailing us at support@exotropicalaroid.com.

You can control certain cookies and tracking tools. Your browser can help you manage cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. Since flash cookies do not reside in your browser, your browser settings will not affect them. If you turn cookies off, you may not have access to many features that make our Services more efficient, and some of our Services will not function properly. We also use Google Analytics to better understand how our users interact with our websites. You can learn about Google Analytics’ currently available opt-outs at https://tools.google.com/dlpage/gaoptout/.

Our Do Not Track Policy. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain features on our website may not work. If you block or reject cookies, not all of the tracking described here will stop.

Lawful basis Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

•Your consent;

•The performance of the contract between you and the Site;

•Compliance with our legal obligations;

•To protect your vital interests;

•To perform a task carried out in the public interest;

•For our legitimate interests, which do not override your fundamental rights and freedoms.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

•Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.

•Temporary denylist of credit cards associated with denylisted IP addresses. This denylist persists for a small number of days.

We use a variety of technical, administrative, and organizational security measures designed to maintain the safety of your Personal Data. Despite our efforts, no website, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your Personal Data against unauthorized disclosure or misuse.

We retain Personal Data about you for as long as necessary to provide you with our Services and for the purposes described in this Privacy Policy. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally. If you ask us to erase the above personal information, please contact us at support@exotropicalaroid.com. For more information on your right of erasure, please see the ‘Your rights’ section below.

GDPR (General Data Protection Regulation)

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at support@exotropicalaroid.com

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA (California Consumer Privacy Act)

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us at support@exotropicalaroid.com

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at support@exotropicalaroid.com

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a child under 18, please do not attempt to register for or otherwise use the Services or send us any Personal Data and If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at support@exotropicalaroid.com to request deletion.

We’re constantly trying to improve our Services, so we may need to update this Privacy Policy from time to time as well. Those changes will go into effect on the Last Updated Date shown in the revised Privacy Policy. If you use the Services after any changes to the Privacy Policy have been posted, that means you consent to all of the changes relating to the data processing described.

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, your choices and rights regarding such use, please do not hesitate to contact us at support@exotropicalaroid.com